Customization has become a defining trend at sex doll shows, reflecting a broader desire for personalized experiences and unique products. Attendees and buyers increasingly seek dolls that mirror their aesthetic preferences, whether through skin tone, hair color, body shape, or facial features. Manufacturers are responding by offering extensive customization options, allowing clients to choose everything from eye color to body markings. This trend also extends to functional features, such as adjustable joints, built-in heating, and personalized scents, enhancing realism and user experience. Artistic expression plays a significant role, with some displays showcasing highly detailed, artistically painted faces or bespoke body tattoos. Moreover, technology integration enables even more tailored experiences, including AI-driven conversations or movements that match individual preferences. The rise of customization highlights a shift toward valuing personal connection and emotional engagement with the product. Buyers are no longer simply interested in a generic doll but desire a companion that reflects their unique identity and fantasies. As the industry continues to evolve, customization remains at the forefront, shaping how products are designed, marketed, and experienced at these conventions.